The No-Doz Energisers

Being told what to do is exhausting. Go further, try harder, never give up. Sure, if you’re Usain Bolt. But what about the rest of us? In this campaign, we embraced a relatable truth: most people aren’t elite athletes, they’re just trying to get through the day, With the visual tropes of athlete sponsorships and a catchy brand platform, we introduced No-Doz to a new generation and met them where they are - not on the sports field but on their phones. We didn’t even hire actors, we hired real people, like Tim...