CUt them off - ABC gruen
convince australian’s to spend their kids’ inheritance.
We started with a simple but uncomfortable truth: many older Australians feel held back by the unspoken expectation of leaving an inheritance. So we built a metaphor that made that feeling impossible to ignore by literally showing what it’s like to be physically held back from spending your own hard-earned cash.
credits
Production Company - Oakville Studios
Director - 🥸
DOP - Datu Bethke
Producer - Zhiran Zhou
1st AD - Scott Peters
1st AC - Clarence Thein
2nd AC - Martin Yeung
Gaffer - Matthew Roper
Sound - David Do
MU + Prosthetics - Andrea Valerie
Stunt - Zach Salameh
BTS - Joao Couto
Mum - Jennifer Gray
Son - Damien Noyce
VFX Compositor - Vencent Xu
Colourist - Nicholas Andrews
Youngbloods NSW
Co Chairs - Jake Rowland, Ruby Tonkin
Strategists - Jakob Mesidis, Ping Sheng
Art Directors - Jake Rowland, Brittany Dunaeff, Laura Murphy
Copywriter - Amy Morrison
Account Directors - Janene voon, Milo Ryan, Ruby Tonkin
Producer - Sydnie Kendall